We all love to stop at a fast food restaurant when we are hungry and in a hurry. We get our meal in under five minutes, gobble it down and our bodies fly off in another direction for new horizons for our next appointment or job interview, or back to work on our lunch hour. Love that fast lane of service.
Our newer wizzy digital cameras provide fast accurate focusing, instant photographs that we can instantly download to our computers and upload to our own web sites. We have gazillions of instant moments as long as we can press that instant go button. Love this fast lane of instant gratification.
Our cellular phones provide us with instant caller text messages. Some of them which we return instantly, others not so fast. Love that instant message that we can’t seem to live without. But, in public we tell everyone around us our life story in five minutes on our cellular phones that they all overhear. None of which they wanted to know in the first place.
New digital televisions offer a menu that is almost instant for watchers, then we have to decide which tv show to see. As we click through the menu to find what might check into our brains the quickest there are instant decisions to make. Does that make us brainier? Do I really want to watch Desperate Housewives, World Wide Wrestling, Everybody Love Raymond, Dirtiest Jobs, Jay Leno, David letterman, The Science Guy, the NFL Football Game of the Week, or perhaps Animal Planet?
This all brings us to the need to know if a retail store has what we need instantly. Take the customer caller who asks “Do you have the washer and dryer that I just saw on Television?”
Telephone operator Well, Mam I’m not sure, what brand is it?
“I don’t know it sells for $499.00”
Telephone operator Mam, what is the name of it?
Customer “I don’t know I just saw it on TV”,
Telephone operator “Mam I need more information than that? Do you have a Model number”?
“Well that is all I know about it.”
Telephone Operator “Mam I’ll look it up on my computer here at the store and see what we have that those items sell for at that price for you, just a moment please.”
Telephone operator “Mam, we have a Maytag Washer and Dryer that are listed for $499.00 each. The washer is a 4.cu and the dryer is a 7.cu does that sound like what you saw?
Customer, “why yes, when is the sale over”?
Telephone operator “Tonight Mam at 7:00 p.m.”
Customer “Well, thank you very much for your help. You have been very helpful, I’ll be there this evening to look at them.
Now is that good customer service or what?
